Image Gallery for Internet Dating fake profile photos

Since I wrote my article on scammers and online dating, many of you have sent me images being used in the profiles on the dating sites. I said I would start a gallery so here it is.
I sure wish I had saved the images of the “widowed with a small child” guy that was used when I first discovered this scam going on.

If you have any images you would like added to this gallery to help alert others, please submit them to:

scammerphotos _@_askmepc.com  (without the spaces)

If you happen to be one of the people in this gallery, let us know.

Internet Dating -Personal Ads Scams-How to avoid getting scammed

Since the 1980’s one scam has raked in billions of dollars from it’s victims.

It goes by many names but is most widely known as the Nigerian Scam.
This scam has moved from postal mail to faxes, unto today’s incarnation using email.

The basic premise of this scam is you are contacted by someone who needs money advanced to them, but the hook is, you will get a huge return back, since it is only temporary until their millions are freed up. This scam always plays out to be a large convoluted story involving lawyers, family and some catastrophic situation like death of a family member who somehow seemed to have left a large fortune they just cannot access at this time..

Common Names for this scam are:

• 4-1-9 (former name of penal code for this scam in Nigeria)
• Advance Fee Fraud
• Nigerian Letter
• Romance/Dating Scam

There are so many variations on this scam it is impossible to keep track.

The latest twist, is targeting Internet Dating Sites where they prey on innocent people  looking for companionship online.

A typical Internet dating scam goes like this:

Someone contacts you through the dating site you are registered on.

They have a profile with photos (not real) and you respond.

You have a few emails back and forth and they gain your trust a bit.

At some point they will ask you for money.

The con artist may claim to be interested in meeting you, but needs cash to book a plane, hotel room, or other expenses.

You send the money , always using either Western Union or a Money Order.

The victim keeps getting strung along and eventually realizes they have been had when the con artist never shows up or just stops communication..

Here are some of the typical things you will hear from the con artist.

“My parent, (Dad or Mum) is sick in the hospital”
“ I just need some money or plane fare to fly out and see you.”

“ I need an operation.”

“My family had millions of dollars, they will get it released soon, I need money to use now and will pay you back.”

“My whole family died, and I am alone and want to move to the United States and be with you, send money.”

“I have a daughter/son and sick parent, must leave the country fast, need money.”
“I need money to buy a phone and phone you.”

How to tell if you are being scammed.

NEVER pay anything up front for ANY reason.
NEVER send money.

• Any request for money
• Anything that involves sending money to Nigeria.
• Wants money sent using Western Union –Never send anyone money using Western Union.
• Asks for Money Orders
• Overdone flowery words: Dear I be loving you, you are sweet ,precious dear, etc..
  Usually lots of “dears” in there.
• Wants any bank information from you of any kind.
• Bad spelling
• Bad Grammar
• To much sickly sweet talk, and over the top romantic ideas
• Will not answer your direct questions
• Does not have any more photos of themselves for you to see.
• Will not give you a phone number, (though beware, some people have gotten phone numbers and talked to someone, but were still ripped off.)
• Insist on talking to you through email or IM, not the phone
• Uses bad grammar, spelling and speaks like a British Baron from the 19th Century. Uses British words like Mum, and odd formal language.
• They ALWAYS have a dead person in their story, dead parent, wife, child, you name it.

One easy way to find out if you are in a scam is to do an Internet Search.

Internet dating scammers often used the same names, family details and cover stories in multiple dating scams. Therefore, you may be able to expose a scam by conducting Internet searches on the names used by the scammers or key phrases from their emails an even the email address itself..

There is no one single Internet Dating site being targeted.

Yahoo Personals

Match.com

All faith based dating sites seem to be getting hit heavily due to a higher level of trust
that the participants will show a fellow single.

To read recent stories by people who have fallen prey to this dating scam go to

SmartWomenStupidComputers.com/blog

What to do if you have been scammed.

You will not get your money back.

I am very sorry to tell you this, but there is nothing the police or FBI can do.

You should still report it to both places.

If you sent money using Western Union, report it to them.

They cannot get your money back, but they need to know.

Warn other people, share your story, share it online and help educate others so they won’t fall prey to these scams and scammers.

The best prevention in the case of any of the Advance Fee, or Nigeria Scam is to already know about them and how they operate

As long as people keep falling for these scams they will be around.

Spread the word and help those you know not to fall for this scam.

any of these scams. There are many variations on the basic scam and the one thing you need to know is they all involve sending money to someone.

Never send money to a stranger.

Resources to report fraud and learn more.

Secret Service

Secret Service Nigeria Scam Page

FBI

Internet Fraud and Scams

Fraud Aid

http://www.fraudaid.com/

List of Internet Scams –Justice Department

Justice Department actually catches some scammers

and they go to jail.

http://www.justice.gov/opa/pr/2009/April/09-crm-304.html

Excellent Article by Salon.com

419Scams

How to not get ripped off by so called online “experts”, don’t get scammed online!

I have been working online since 1999. I got started by doing public speaking on how to not get “scammed” online.
I have a special loathing for online scammers.
Online anyone can say they are an “expert”, they can make all kinds of claims of what they have done, and what they earn, and how do you know the difference?

I am going to give you a few tips and tools you can use to find out if the person you are considering hiring to help you is for real.
Recently I have had several clients who paid for SEO services from so called “experts” and they got burned.
If they had just done a little checking first, this would not have happened.

The first thing to check with any SEO expert or anyone promising you high traffic and instant profits, is to check their websites page ranking.
If they are a ZERO, then you just saved yourself from being scammed. If the site is a zero-3 and they say they are an expert, they obviously are not.

Here is a page rank checker you can bookmark and use.
http://www.prchecker.info/check_page_rank.php

Next find out what other websites they run.
Here you will often discover much interesting information about your potential scammer.
Things like fake testimonials and the same faces and same lies on all their scammy sites.
To find this information out,
All you need to do is go to Yahoo search and enter this:

linkdomain:abc.com -site:abc.com

of course changing the abc.com to whatever persons website you are researching.
This will show you all the domains associated with that persons business and IP, and you will also pull up any comments they left on blogs using that IP, and it really gives you a overview of the person you are considering investing your money with. They may have some things on a different IP, but you will still learn a huge amount about the person by doing this.

Be sure to start clicking on websites that you see listed, and you will soon spot the fakes and the scammers as you will start to see the same sales pitch and the same fake testimonials on various websites. You may see the same website design used over and over for various sites.

As you do this be sure to check the page ranking for some of the sites the so called SEO or Web Expert has worked on, and you will see if they can deliver the goods for you. Especially check out their own domain and page ranking that they have given you as their main business website. Also check their traffic, if it is a ZERO, you know they are scamming.

Don’t forget to Google their name! I suggest when you Google you add the words ,scam, rip off , fake, fraud after their name, why?, because anyone who has complained about them online will pop up for you in the results.
This itself can be a real eye opener.

I learned this the hard way after I bought a scooter online,(X-Treme Scooters) I checked out reviews, I checked out the manufacturer, and I thought I did due diligence, then when the scooter fell apart in the box and the company refused to refund me, I did a new search using the words “scam, fake, rip off and fraud” with the scooter name and there were hundreds of people who got ripped of just like me! I learned my lesson.

Look for the negative words first when checking something out online.
I actually helped other people not get ripped off by writing about this long and horrible scooter story ( it turned into a 4 month battle with the company.)
I wrote about it on eBay guides and a few other places online. Finally my credit card refunded me under the fraud category for this purchase.
Lesson learned.

Taking 30 minutes to do some checking can save you lots of heartache and the loss of your money down the road.

Finally I suggest you download a great tool I use called SEO toolbar. It has all the things built in I have mentioned above and you can just click the various things like page rank, traffic and whois and the yahoo link domain and see it all there.
You can download this tool here
http://tools.seobook.com/seo-toolbar/

Also SEOBOOK is a great blog, packed with very helpful information.

Don’t forget to ask for “proof” from the experts.

Honest people have honest testimonials with people you can actually contact, not made up people or friends that you will see on all thier scammy websites over and over.

Honest people have real websites with real numbers and proof that you can check out for yourself.

These days everyone and their brother has decided to become an “Internet” expert, either Seo or Social Media or something else. Buyer beware, don’t get scammed and taken in by the rip off artists and frauds.

I hope I have stopped some of you from getting burned online.

Please share your stories and leave a comment!

Social Media, Social Networking SMO, SEO, Hype, Blight or Right?

This is going to be an ongoing series. Who could possibly cover this in one post?

When I was thinking about a title for this post, the word blight sprung to mind. I went to the dictionary to make sure I was using it correctly. What do you think?

Quick List of Keyboard Shortcuts for Your Computer (windows)

Once again, my favorite shortcut is the f5 key. This forces your computer to fetch fresh files vs the refresh key, which often does not.

Windows system key combinations
F1: Help
CTRL+ESC: Open Start menu
ALT+TAB: Switch between open programs
ALT+F4: Quit program
SHIFT+DELETE: Delete item permanently

Windows program key combinations

CTRL+C: Copy
CTRL+X: Cut
CTRL+V: Paste
CTRL+Z: Undo
CTRL+B: Bold
CTRL+U: Underline
CTRL+I: Italic

Mouse click/keyboard modifier combinations for shell objects
SHIFT+right click: Displays a shortcut menu containing alternative commands
SHIFT+double click: Runs the alternate default command (the second item on the menu)
ALT+double click: Displays properties
SHIFT+DELETE: Deletes an item immediately without placing it in the Recycle Bin

General keyboard-only commands

F1: Starts Windows Help
F10: Activates menu bar options
SHIFT+F10 Opens a shortcut menu for the selected item (this is the same as right-clicking an object
CTRL+ESC: Opens the Start menu (use the ARROW keys to select an item)
CTRL+ESC or ESC: Selects the Start button (press TAB to select the taskbar, or press SHIFT+F10 for a context menu)
ALT+DOWN ARROW: Opens a drop-down list box
ALT+TAB: Switch to another running program (hold down the ALT key and then press the TAB key to view the task-switching window)
SHIFT: Press and hold down the SHIFT key while you insert a CD-ROM to bypass the automatic-run feature
ALT+SPACE: Displays the main window’s System menu (from the System menu, you can restore, move, resize, minimize, maximize, or close the window)
ALT+- (ALT+hyphen): Displays the Multiple Document Interface (MDI) child window’s System menu (from the MDI child window’s System menu, you can restore, move, resize, minimize, maximize, or close the child window)
CTRL+TAB: Switch to the next child window of a Multiple Document Interface (MDI) program
ALT+underlined letter in menu: Opens the menu
ALT+F4: Closes the current window
CTRL+F4: Closes the current Multiple Document Interface (MDI) window
ALT+F6: Switch between multiple windows in the same program (for example, when the Notepad Find dialog box is displayed, ALT+F6 switches between the Find dialog box and the main Notepad window)

Shell objects and general folder/Windows Explorer shortcuts
For a selected object:
F2: Rename object
F3: Find all files
CTRL+X: Cut
CTRL+C: Copy
CTRL+V: Paste
SHIFT+DELETE: Delete selection immediately, without moving the item to the Recycle Bin
ALT+ENTER: Open the properties for the selected object
To copy a file
Press and hold down the CTRL key while you drag the file to another folder.
To create a shortcut
Press and hold down CTRL+SHIFT while you drag a file to the desktop or a folder.

General folder/shortcut control

F4: Selects the Go To A Different Folder box and moves down the entries in the box (if the toolbar is active in Windows Explorer)
F5: Refreshes the current window.
F6: Moves among panes in Windows Explorer
CTRL+G: Opens the Go To Folder tool (in Windows 95 Windows Explorer only)
CTRL+Z: Undo the last command
CTRL+A: Select all the items in the current window
BACKSPACE: Switch to the parent folder
SHIFT+click+Close button: For folders, close the current folder plus all parent folders

Windows Explorer tree control

Numeric Keypad *: Expands everything under the current selection
Numeric Keypad +: Expands the current selection
Numeric Keypad -: Collapses the current selection.
RIGHT ARROW: Expands the current selection if it is not expanded, otherwise goes to the first child
LEFT ARROW: Collapses the current selection if it is expanded, otherwise goes to the parent

Properties control

CTRL+TAB/CTRL+SHIFT+TAB: Move through the property tabs

Accessibility shortcuts

Press SHIFT five times: Toggles StickyKeys on and off
Press down and hold the right SHIFT key for eight seconds: Toggles FilterKeys on and off
Press down and hold the NUM LOCK key for five seconds: Toggles ToggleKeys on and off
Left ALT+left SHIFT+NUM LOCK: Toggles MouseKeys on and off
Left ALT+left SHIFT+PRINT SCREEN: Toggles high contrast on and off

Microsoft Natural Keyboard keys

Windows Logo: Start menu
Windows Logo+R: Run dialog box
Windows Logo+M: Minimize all
SHIFT+Windows Logo+M: Undo minimize all
Windows Logo+F1: Help
Windows Logo+E: Windows Explorer
Windows Logo+F: Find files or folders
Windows Logo+D: Minimizes all open windows and displays the desktop
CTRL+Windows Logo+F: Find computer
CTRL+Windows Logo+TAB: Moves focus from Start, to the Quick Launch toolbar, to the system tray (use RIGHT ARROW or LEFT ARROW to move focus to items on the Quick Launch toolbar and the system tray)
Windows Logo+TAB: Cycle through taskbar buttons
Windows Logo+Break: System Properties dialog box
Application key: Displays a shortcut menu for the selected item

Microsoft Natural Keyboard with IntelliType software installed
Windows Logo+L: Log off Windows
Windows Logo+P: Starts Print Manager
Windows Logo+C: Opens Control Panel
Windows Logo+V: Starts Clipboard
Windows Logo+K: Opens Keyboard Properties dialog box
Windows Logo+I: Opens Mouse Properties dialog box
Windows Logo+A: Starts Accessibility Options (if installed)
Windows Logo+SPACEBAR: Displays the list of Microsoft IntelliType shortcut keys
Windows Logo+S: Toggles CAPS LOCK on and off

Dialog box keyboard commands

TAB: Move to the next control in the dialog box
SHIFT+TAB: Move to the previous control in the dialog box
SPACEBAR: If the current control is a button, this clicks the button. If the current control is a check box, this toggles the check box. If the current control is an option, this selects the option.
ENTER: Equivalent to clicking the selected button (the button with the outline)
ESC: Equivalent to clicking the Cancel button
ALT+underlined letter in dialog box item: Move to the corresponding item

Nigera Scam moves to Dating Websites and Personal Ads

 

Read the letter and I will then explain to you how the old Nigeria scam works.

Hi Linda

Wow, what a letter! I wasn’t sure if I’d hear from you. I’m so glad I did. First, thank you for the compliments. I really appreciate all the nice things you said and the fact that you’re still willing to give me a try.It’s really hard to find a person that is interested in a possible long term relationship and not just a one night stand. I am looking for a best friend and partner. I don’t hang out in bars or date just anyone. I never thought I’d try online dating but here I am. ..Linda , I already let you know that you’re a truly genuine and open person…I am very open, honest and caring….My late Mom was from Kansas and My dad was from, West Africa cos he was brought up from Nigeria … they both meet in Rome , ITALY , where i grow up and they instilled many wonderful values in me.My Late mom raised me to be fighter and always come out on top and that is what i plan on doing.I would be 39 years by Jan 28th . My Dear Linda , am still having Difficult with my laptop for me to send more Pictures of me to you , hope this wont stop us from talking here and carrying the conversation to High level ..I am also a happy, outgoing person..I love to laugh and spend time with friends..Can you tell me how your day went?? what do you normally do at your Leisure time ??? .my favorite activities are basically anything to do with being outdoors..camping is one of my favorite things to do and also trying my hand at new things and I want you to know more about me ..first of all,I have now lost my mother and only have my father. my Late mother and father were married for 43 years and I think that is truly wonderful thing and I want to let you Know that i relocate from Elsmore ,Kansas to Powell St, San Francisco anytime from now which I let you know that i just got a 1story 10 home yesterday .I want this also very much..although my life is full of love , there is the most important element of life that is missing from mine..my life companion.this person must be sincere, honest, understanding and family oriented.I also want someone that is always serious all the time…that is able to just “have fun” and balance this with responsibility..someone that is adventurous,loves the outdoors and laughing…I want someone that can appreciate quality in life but also the most simplistic things in life., but I want to share my life with someone..I do not date a lot because I do not enjoy going out with so many different people….when I do go out on a date it is only because I am quite attracted to that person (in all aspects…not just physically), I think it is of extreme importance to be on the same levels with someone you are to share your life with.i.e intellect, sense of humor and also similar goals in life.these things all add up to admiration, loyalty and friendship..I would like to find this so that I may begin the second journey of my life in which i let you know i my profile so please ask me whatever you would like…I think you are someone that is seeking the same as I and so I would love to pursue this friendship with you to see what happens…only if, at the very least, we would both have gained a great love.of course, hopefully more…;-)..Linda , Let’s I forget , I wanna let you Know That I would be Living the state for Now cos i heard a Called from The Dr that’s in charge of My dad sickness from The Hospital there In Nigeria That My dad is not really good that he want to see me ..I was so shock when I heard That My dad is not good and Been The Only child of My dad i think i need to see Him cos he’s the one left for me now ..To cut this short ,I am On My way to Nigeria Probably In the next 8 – 12hrs cos I have book my plane . so don’t hesitate to mail me and I will reply you back …..But Most especially i will soon be back to state soon I look forward to hearing from you again soon..Please feel free to say anything and I would Like to know know thing about you like :

What are you doing for Living ??
What do you seek for in a relationship?
What sort of relationship you seek for?
What are the basic qualities you seek for in a man?
What interests you to me ?
What do you do for fun?
Do you like public intimacy?
How long have you been single?
What’s being single like?
How do you treat your man?
Why do you need a man?
Can you love this me even though you continue talking to me ???
What is love to you?Would you hit your man for any reasons?
Got to go now and Hope to read from you soon

Randy

YUCK!!! Here are the people who are talking to you.

There are tons of “tells” in this email.
Bad grammar and spelling are usually the first giveaway in all scammer emails.
For instance the scammers often misspell stupid words. A good example of this is the fake bank alerts email I recently got that had in the subject line this, ” your accuont will be locked.”

I delete about at least 10 fake Paypal, eBay and bank alerts a day. A popular one recently has been “buyer dispute” from eBay, since I have not used eBay in about 3 years that was an obvious one for me to catch.
Here is the Nigerian Scam in a nutshell. It is called 419 or Advanced Fee Fraud.

I have included some information about some other common online scams for your protection.
Please never send any money to strangers, never login to any place through an email, always find the real bank online or login to eBay or Paypal at their own websites.
Most companies now accept these fake emails by forwarding them to “spoof@—–” ebay, paypal, Citibank, whatever place you supposedly got the fake email from. This helps them keep track of them too.
Be careful out there. The internet is literally open to the entire world and there are many evil people waiting to prey on you and this latest personal scam is a new low of these disgusting crooks!

1. Nigerian Letter Scam

This is probably one of the best known online scams but it still manages to get people to part with their hard earned money. Invariably you receive an e-mail, usually written in capital letters and starts out like this:

“DEAR SIR/MADAM: I REPRESENT THE RECENTLY DEPOSED MINISTER OF AGRICULTURE FOR NIGERIA, WHO HAS EMBEZZLED 30 MILLION DOLLARS FROM HIS STARVING COUNTRYMEN AND NOW NEEDS TO GET IT OUT OF THE COUNTRY…”

The letter says the scammers are seeking an accomplice who will transfer the funds into their account for a cut of the total–usually around 30 percent. You will be asked to travel overseas to meet with the scammers and complete the necessary paperwork. But before the transaction can be finalized, you must pay thousands of dollars in “taxes,” “attorney costs,” “bribes,” or other advance fees.

However, there is no minister or money other than the money you paid in advance. Victims who travel overseas may find themselves physically threatened and not allowed to leave until they cough up the cash. This online scam is also referred as Nigerian 419 Letter, where the 419 stands for the section of Nigeria’s penal code that this online scam violates.

2. Lottery Scams

In this online scam you will receive an email informing you that you have won a lottery or that the XYZ lottery company went into a draw for the distribution of unclaimed money and your email address was selected. You will be asked to make a payment, often in cash, for the money to be released and sent to you. Unfortunately, there is no money and you never hear from the XYZ company again.

Remember, if you have not purchased a lottery ticket it is unlikely that you could have won anything specially if you need to pay to claim it. Lottery companies and agencies do not work that way.

3. Online Auctions

Unfortunately, as online auctions sites have increased in popularity so have the online scams associated with auction sites. Here the scammers place fictitious products for sale and once the auction is over, the highest bidder pays for the product which he/she never receives it. These online scammers are extremely difficult to trace. However, most auction sites have a strict rule and once a scammer is identified, they can no longer use the site.

Another form of this online scam is seek out potential buyers through auction sites. The scammers then send them an email informing them that they can offer them the product the buyer is trying to buy on the auction site for less money. If you fall prey to this online scam, you can say bye to your money and you will never see the product.

4. Online Investments

This is one of the most high risk, high return and popular scheme on the internet. Most of these are scam where you’ll have the operator running away with you investment before you knew it.

A lot of these schemes are also what is commonly known as “Ponzi scheme” where early investors are paid high returns to entice more funds to flow in. Basically, in this scheme investors are paid using the funds that it is attracting until such time it collapse under its out flow of funds. The victims are usually the later investors.

Click on “Ponzi scheme” for more info. One of the example of such scheme that is still operating is the Swiss Cash Fund (1948). Following are some related links:

- Malaysia Central Bank warning

- Swiss cash domain Info

- Warning on swiss cash

One can still make some good returns in online investments as long as the pay out is not unbelievably high. Usually, a return of between 5% – 7% is a good measurement that it may be a legitimate concern.

The GOLDEN RULE to follow when hunting for opportunity on the internet is to be vigilent and always do your research and due diligence checks to ensure that the opportunity is a sustainable entity. If you are one of those high risk takers — do it with your extra, never, NEVER borrow to take a risk!

UPDATE 11-11-09

Since I wrote this article, so many people have contacted me about this problem.
Many people have fallen prey to these tactics.
This is not just on Yahoo Personals or Match.com or Catholic and Christian Dating Websites, this is happening on all kinds of personal dating ad websites everywhere.
Just read the comments and you can see how large this is.
Please remember, NEVER send money to someone you meet online, never.
This is one of the worst things you can fall for.
These people do not have phone numbers, you can never speak with them, and if you do, make sure you get a call back number, because they may hire someone to call you. This scam takes in MILLIONS of dollars every year.
This scam runs in so many forms it is hard to believe.
Tell your friends and please let the sites you have been betrayed on know what is happening.
Someone needs to guard the gates a bit more carefully. This is a tragic scam that hurts millions of people each year.

UPDATE 12-2-09
Many of you would like to have these bogus photos posted. Please right click and save the images to your desktop and then email them to me also if any of you would like to forward me these fake emails and letters I will post them on this blog. Many of you found me through the fake letter I posted, so lets help other people and bust these scumbags!
Email me at scammerphotos @ askmepc.com

How to add a signature to your email. (video directions too)

Outlook (video directions)

Outlook Express (video directions)

Windows Live

Mac OS X Mail

Using a signature file to promote yourself and your business.

You’re probably familiar with e-mail signature (or “sig”) files — they’re the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files — even AOL.

I’ve heard some people who don’t use sig files defend their position by saying, “All my clients know my info — I don’t need to remind them with every e-mail.” Stop! You’re missing a perfect opportunity to promote your business, as well as do your clients and prospects a favor.

When you think about how many e-mails you actually send a day, it’s probably more than you realized! Some people send over 100 a day. That’s a lot of mail — and a lot of chances to slip in your own subtle marketing messages.

Sig Files Put You at Their Fingertips

People love it when you make information easy to find. Sure, your clients have your phone number somewhere, but they’ll really appreciate it when they can grab your number right from an e-mail they’re looking at. In fact, e-mail is such a part of our lives now, that if someone needs your phone number quickly, she may be more likely to grab it off your latest e-mail than to dig up your business card. (Don’t underestimate this occurrence — there are many disorganized people in the world!)

Also, if people want to put your info into their contact management software (Outlook, ACT, Palm, etc.), they can simply copy and paste it right from your sig file.

Good Sig Files Tell Strangers What You Do

Back in 1999, when I was a full-time copywriter, I also served as co-chair of New York’s Women in Communications Inc. (WICI), I booked speakers for our monthly cocktail events, conducting most of this work via e-mail. The speakers I corresponded with only knew me as a representative of WICI; they had no idea what I did for a living. But one woman, after spotting my sig file, promptly wanted to learn more about my copywriting services. She then hired me for a $5,000 project. Thank you, sig file!

Sig Files Are Ready to Travel

E-mails are forwarded all the time. You never know where yours may end up, and one of the recipients may be very interested in your service or product. I learned this shortly after I started my business, when I was shocked to get a call from a prospect in Israel. A colleague of hers here in the U.S. had forwarded her an interesting issue of my newsletter. She learned about my services and got my phone number from the sig file at the bottom.

Sig Files Are a Great Promotional Tool

Now, let’s move beyond the obvious stuff. Think of your sig file as a little messenger who speaks to everyone you send an e-mail to. What do you want him to say? Do you have great news? A new product or service? A free newsletter or report? Let us know via your sig file!

Your Sig File Checklist

Here are several items to consider putting into your sig file. CAUTION: Do not attempt to insert them all! Choose what’s most important for you and your business.

*your name and title

*your company name

*your company tagline, or a short phrase that describes what your company does

*your address

*your phone, cell phone, and/or pager numbers

*your fax number

*your e-mail address (sometimes people can’t get it directly or quickly from your actual e-mail)

*your Web URL (be sure to include the “http://” prefix to ensure it will translate as a hyperlink on most e-mail programs)

Make sure you also include a bit of promotion, such as:

*an invitation to subscribe to your free e-zine
*an offer for a free report or product you offer
*an offer for a free consultation or trial offer
*a company announcement (new client, new product, award won)
*a link to your latest press release, article, or Web site feature

In the interest of space and your reader’s time, keep your offer or announcement to one or two sentences only. (Tip: Always throw in the word “free” when possible. It’s everyone’s favorite word!)

Bonus: Most e-mail software programs allow you to create and keep several signatures on file, so you can change them easily and often. This makes it a cinch to switch your messages weekly or even daily, and maintain ones for different businesses.

Choose What’s Important to YOU

Of course, it’s possible to get carried away and include too much information. We don’t need random quotes that have no relation to your business, cute illustrations made up of keyboard characters, or your weekend phone number in the Hamptons.

Try to keep your sig file to a maximum of eight lines. More than that will overwhelm the reader, and it will look silly if your sig files are always longer than your e-mail messages!

Here’s a good example:

Jane Smith, President

Smith I.T. Consulting

‘Take a Byte Out of Network Headaches’

ph: 800-321-0000 fax: 212-321-0001

jane@smithitconsulting.com

*Visit http://www.smithitconsulting.com and get your FREE report on the top 10 most common computer network problems and how to solve them!*

Notice that “Jane” opted not to give her mailing address here, in order to use the space for her tagline and an invitation to receive her free report. It’s all up to you. If your customers frequently need your mailing address, then you should include it. (I don’t include it in mine, since 99% of my work is done via e-mail.) Decide what bits of info are most valuable to keep, and use the rest of the space for a unique message or promotion!

One Last Thing: Make Sure We “Get” What You Do

I’ve seen some seemingly complete sig files that still leave me wondering, “Thanks for all the info, but what do you DO?” We all know what IBM and Kodak do, but the whole world doesn’t know what your business does (yet). For now, it’s your job to help us all learn. Include a tagline that describes what your company does or a short phrase that helps us understand. If your sig file consistently delivers a clear impression of what you have to offer your prospects, it will reward you numerous times in the future!

© 2000-2005 Alexandria K. Brown